We is Greater than Me
To improve collaboration, we should start acting like actors! “Synergy is what happens when one plus one equals ten or a hundred or even a thousand! It’s the profound result when two or more respectful human beings determine to go beyond their preconceived ideas to meet a great challenge” –Stephen Covey Synergy might be one of the most overused terms in business today. As illustrated in the quote above, synergy is much more than one-on-one collaboration. The Marketing & Sales value of "We Win Together" and the desired behavior of “We is Greater than Me” describe pure synergistic collaboration that leads to results far greater than those achieved or sought independently. Given our entertainment DNA at Universal, I thought I would illustrate my point through the lens of an actor. The type of synergy we are seeking within Marketing & Sales is the type that happens in a theater. Actors don’t have co-workers, ...