Embracing & Driving Change
By Greg Renner, Vice President of eCommerce & CRM Albert Einstein is credited with saying "if you always do what you always did, you will always get what you always got." The concept of “embracing and driving change” is a key component to our success as a Marketing & Sales organization. For some people, change can be difficult or uncomfortable. This usually happens because change requires taking risks and stepping outside of what we’re used to doing. Others see change as an opportunity or an adventure. Regardless of how we see or handle change, when we all embrace it together we can realize our objectives more easily and potentially sooner. For example, in the eCommerce area we are constantly evaluating the guest experience on our websites. Our online results have been growing at double-digits so you might be asking yourself, “why change anything?” We could probably keep doing the things that are working, but as our company grows i...